Frequently Asked Questions

To help potential clients, I’ve answered some of the most frequently asked questions I receive.

If there’s anything else you want to know, or for additional explanation, do get in touch.

Design FAQ

What exactly do you sell?

I sell brand identity design that differentiates my clients’ companies from their competitors, boosting client profits by helping them attract and retain their ideal customer base.

How much does it cost to work with you?

Rather than talk cost, think of brand identity design as an investment. That’s what it is. It’s an investment that when combined with a great product or service will pay off year upon year for the entire life of a business. What I charge varies depending on the specific needs of each client but I usually charge by the hour or by the project. I’m happy to provide a quote when I learn more about the design brief.

If you understand how profitable good design can be, I’d love to talk.

Will you match prices?

No. Design is not a commodity.

“A commodity is anything for which there is demand, but which is supplied without qualitative differentiation across a market. In other words, copper is copper. Rice is rice. Stereos, on the other hand, have many levels of quality. And, the better a stereo is, the more it will cost.”

Just as a client chooses the designer, the designer also chooses the client. It’s up to the designer to work with those who value the service provided.


How long will the project take?

Time frames vary from three weeks to three months or more, with the schedule depending almost entirely on the scope of the project.

Can you start right away?

It’s possible, but my focus is always on current clients, and I never accept more than two or three projects at any one time. Get in touch to discuss scheduling.

What does the process involve?

Here’s a brief overview of the design process.

What exactly do I receive during the course of the project?

I normally send clients a PDF presentation showing one or two effective brand identity options. The designs are displayed in a variety of formats and contexts to give clients a look at how the identity adapts across different touchpoints.

Can you make my design look similar to this?

That’s easy, but is it really a good idea to “fit in?” It’s more difficult, but ultimately much more rewarding, if the design sets a company apart.

You’re in a different place from me. Will this affect things?

The majority of my clients are from the US, but many are not local. This hasn’t adversely affected any of my design projects, and as much as I enjoy meeting face-to-face, communication via telephone, Skype, and email can often save considerable time.

How do you accept payment?

With most projects I request a 50% downpayment prior to scheduling the work. This is payable by via PayPal or check. Details are included in my invoice, and the remaining 50% is payable upon completion of the project, prior to supply of original artwork.

*Note: For first-time clients paying by check, scheduling and/or final delivery will be on hold until your check clears in my account.